Helping out the children of Ontario.

I saw this post this morning that clued me in that there is currently a bill being proposed that would ban food and drink advertising to children in Ontario.  I strongly suggest you read the linked post.  It’s fairly informative of the reasons for this bill and highlights the arguments against it.

I think this is a great idea for many reasons. First, children do not have buying power and it’s up to their parents to make purchasing decisions.  However, a lot of parents are swayed by children’s “I WANT IT!!!!”s.  Young children do not understand the difference between an advertisement and fact and do not need to be sold on junky foods billed as ‘part of a complete breakfast’.

I think it’s despicable that any advertising is directed at children at all. It’s manipulative and serves only to make them beg their parents for stuff and make them feel less-than when they don’t get everything they want.

So I wrote to my MP.

Mr. McNeely,

 
It has come to my attention that Ontario New Democrat Rosario Marchese introduced a private members bill that if passed would ban advertising of food and drinks to children under 13.  As one of your constituents, I would like to voice my complete approval of this bill and I hope that you will do everything you can to support it.

Children are unable to distinguish truth from advertising and the last thing they need is to be manipulated by Big Food Companies into believing that sugary cereals and fruit flavoured candies are actually healthy.  I think such advertisements work against parents efforts at instilling their children with a good knowledge of healthy eating and active lifestyle. It’s unfortunate that this manipulation of children has gone on as long as it has.

As an expectant mother, I look forward to seeing this bill passed.

Sincerely,

Tiana

If you support this proposal, and are a resident of Ontario, I urge you to write your MP. If they get enough positive feedback for this, they will push it forward.

For a list of Ontario MPPs click here. If you don’t know your electoral district you can click here.

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12 Comments on “Helping out the children of Ontario.”

  1. rachaeldoss says:

    But the way I see it, if parents would, oh, I don’t know, PARENT their children, then there wouldn’t be any need for this, because this would happen:
    Kid: Parent, we really want this *insert bad for you item here*
    Parent: Let’s take a look a the ingredients. Yeah, see right here? That stuff is all bad for you. We’re going to find something that is better for you, so we won’t get this today.
    Kid: BUT PARENT! WE WANT THIS IT IS ON THE SATURDAY MORNING CARTOOOONS!
    Parent: We don’t buy things because of commercials. We buy things that are healthy for us.
    Kid: BUT ALL MY FRIENDS EAT THIS!!!!
    Parent: Well, I am not all your other friends’ parent. I care about what you eat. So, no. Moving right along.
    Kid: *BREAKDOWN*
    Parent: I guess we can’t come shopping together anymore. Let’s go home.
    fin.
    But parents don’t do that. So we have to introduce bills to do the parenting job for the parents who don’t parent.
    😦

    • tianadargent says:

      But this is exactly the point of the advertising isn’t it? To wear the parents down? I mean, kids don’t have their own money to spend on this stuff so the only way for them to get it is to bombard their parents.
      I think it’s morally wrong to advertise to kids anyways.

      • rachaeldoss says:

        Well, I suppose my way of thinking is IDEALLY, if the parents don’t give in to it, then the advertisers will stop, because their efforts to get to the parents through the kids don’t work.

        • tianadargent says:

          Yeah but that will never happen because unfortunately, too many parents take the ‘easy’ way out.

          • rachaeldoss says:

            That’s my whole issue – they are coming up with a law that wouldn’t be necessary if people were earnest in their parental duties, but it doesn’t teach the parents anything. They still get to be slackasses. And overall, that doesn’t help the kids. They’ll still see the stuff at the store or their friends houses and ask for it and the craptastic parents will still buy it for them.
            I guess I just don’t see how this will help anyone really, even though I fully appreciate and would support the spirit behind it.

          • rachaeldoss says:

            That’s my whole issue – they are coming up with a law that wouldn’t be necessary if people were earnest in their parental duties, but it doesn’t teach the parents anything. They still get to be slackasses. And overall, that doesn’t help the kids. They’ll still see the stuff at the store or their friends houses and ask for it and the craptastic parents will still buy it for them.
            I guess I just don’t see how this will help anyone really, even though I fully appreciate and would support the spirit behind it.

        • tianadargent says:

          Yeah but that will never happen because unfortunately, too many parents take the ‘easy’ way out.

      • rachaeldoss says:

        Well, I suppose my way of thinking is IDEALLY, if the parents don’t give in to it, then the advertisers will stop, because their efforts to get to the parents through the kids don’t work.

    • tianadargent says:

      But this is exactly the point of the advertising isn’t it? To wear the parents down? I mean, kids don’t have their own money to spend on this stuff so the only way for them to get it is to bombard their parents.
      I think it’s morally wrong to advertise to kids anyways.

  2. rachaeldoss says:

    But the way I see it, if parents would, oh, I don’t know, PARENT their children, then there wouldn’t be any need for this, because this would happen:
    Kid: Parent, we really want this *insert bad for you item here*
    Parent: Let’s take a look a the ingredients. Yeah, see right here? That stuff is all bad for you. We’re going to find something that is better for you, so we won’t get this today.
    Kid: BUT PARENT! WE WANT THIS IT IS ON THE SATURDAY MORNING CARTOOOONS!
    Parent: We don’t buy things because of commercials. We buy things that are healthy for us.
    Kid: BUT ALL MY FRIENDS EAT THIS!!!!
    Parent: Well, I am not all your other friends’ parent. I care about what you eat. So, no. Moving right along.
    Kid: *BREAKDOWN*
    Parent: I guess we can’t come shopping together anymore. Let’s go home.
    fin.
    But parents don’t do that. So we have to introduce bills to do the parenting job for the parents who don’t parent.
    😦

  3. fiercekitty says:

    I disagree with the age limit on this bill, but definitely agree with the spirit behind it. I especially hate how they advertise that those sugary fruit gummy candies “contain real fruit!”

  4. fiercekitty says:

    I disagree with the age limit on this bill, but definitely agree with the spirit behind it. I especially hate how they advertise that those sugary fruit gummy candies “contain real fruit!”


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